Wild, free roaming & grass fed bison is a far healthier (& arguably far tastier) option than factory farmed beef. But we are creatures of habit. Bison has historically been more scarce & scarcely marketed than it’s domesticated distant relative. Nowhere in America’s heritage, can you find more iconic symbol than the buffalo. Through a detailed process we discovered the best way to light & capture each savory texture of Great Plains’ Bison & mark it with a strong symbol to convey it’s absolute quality. We challenged ourselves to do our part in restoring it’s tradition in American kitchens & beyond.