In anticipation of launching two new locations, Burgerhaus approached +WeCreate to re-imagine and rebrand. If there’s one thing the Midwest offers, it’s limitless burger options. That said, Burgerhaus’ travel-themed burgers fuse ingredients from around the world. To make its expansions successful, people needed to experience everything that made Burgerhaus different.
Introducing J.E. Burghstein, the semi-fictional founder of Burgerhaus. An adventurer and global gastronomist, Burghstein carefully enhanced Burgerhaus’ original concept, effectively linking wanderlust with burgerlust. To accentuate the point, a memorable tagline: The Finest in the Known World.
Redesigning and rewriting the Burgerhaus menu from scratch, we suggested pairing each burger with a beer or wine selection. The result: a dramatic increase in underperforming spirit sales.
For patrons with young children, we developed a new sub-brand: Go! Club: The Funnest in the Known World.
Through our research, we identified opportunities to improve interactions between guests and servers. The solution: a ‘Study Abroad Programme,’ a set of materials and guidelines to educate and inspire servers to be well-versed in every unusual ingredient in every burger they served.
An internationally-sourced product positioned Burgerhaus to contribute to a globally relevant conversation. We strategically partnered Burgerhaus with locally headquartered nonprofit Kids Alive International. Local exposure, global impact.
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