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Burgerhaus

The legend.

 
 

FACTS.

In anticipation of launching two new locations, Burgerhaus approached +WeCreate to re-imagine and rebrand. If there’s one thing the Midwest offers, it’s limitless burger options. That said, Burgerhaus’ travel-themed burgers fuse ingredients from around the world. To make its expansions successful, people needed to experience everything that made Burgerhaus different.

 
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Concepting
Production
Casting
Video
FX
Animation

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Joining the dots between product, place, and desire.

Introducing J.E. Burghstein, the semi-fictional founder of Burgerhaus. An adventurer and global gastronomist, Burghstein carefully enhanced Burgerhaus’ original concept, effectively linking wanderlust with burgerlust. To accentuate the point, a memorable tagline: The Finest in the Known World.

Embedding the upsell.

Redesigning and rewriting the Burgerhaus menu from scratch, we suggested pairing each burger with a beer or wine selection. The result: a dramatic increase in underperforming spirit sales.

Giving parents peace of mind.

For patrons with young children, we developed a new sub-brand: Go! Club: The Funnest in the Known World.

 

Building a culture of excellence.

Through our research, we identified opportunities to improve interactions between guests and servers. The solution: a ‘Study Abroad Programme,’ a set of materials and guidelines to educate and inspire servers to be well-versed in every unusual ingredient in every burger they served.

A Full Belly Campaign

An internationally-sourced product positioned Burgerhaus to contribute to a globally relevant conversation. We strategically partnered Burgerhaus with locally headquartered nonprofit Kids Alive International. Local exposure, global impact.

“Those who reject design for design’s sake, but revere design that enhances functionality and creates memorable moments; those who want a hotel to be a fun and coherent experience, not a sequence of formalized rituals.”

Mitchell Hochberg,
President of Lightstone,
Owner, Moxy brand

 

COMMOTION.

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