Logo Process

The circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection, the Self, the infinite, eternity, timelessness, all cyclic movement, God ('God is a circle whose centre is everywhere and whose circumference is nowhere' (Hermes Trismegistus).




Our journey starts within.


Client Personas


There are various ways we will market to different demographics that you will need to target.  However, there is one theme that resonates with everyone and that is community.  We want that to be our focus moving forward.  Just as human beings have a basic need for food and shelter, we also have a basic need to belong to a group and form relationships. The desire to be in a loving relationship, to fit in at school, to join a fraternity or sorority, to avoid rejection and loss, to see your friends do well and be cared for, to share good news with your family, to cheer on your sports team, and to check in on Facebook—these things motivate an incredibly impressive array of our thoughts, actions, and feelings.

With planned events, inviting interior design, and well thought-out campaigns you can foster a culture of community that will thrive.

  • Have an after yoga setting of a relaxing area where people can chat with tv and wifi
  • Make games and other items available that encourage people to stay and interact.
  • Week goals/progress board to keep members involved
  • Member of the month feature on website
  • Black light yoga event with body paint
  • Freebie contest for best social media #isthisyoga pose
  • Beach yoga event
  • Breast awareness cancer walk in Northwest Indiana
  • Partner with other local businesses for combined events
  • Involvement in festivals 


Attention to client retention is key in the competitive marketplace of fitness, coaching, and personal training.  Learning techniques and implementing simple tokens of appreciation goes a long way in keeping clients motivated.  One or two “Atta Girl!” works…but consistence programming over a longer period of time results in a prosperous ongoing business.  Here is one such idea for client retention program – “JOURNEY TO SELF-DISCOVERY”

Yoga builds flexibility not only in the body, but also the MIND.  At One we’ll be stretching your physical limits, but begin opening the possibilities of expanding your self-awareness.  Self-discovery is the source of knowledge and experience.  As Aristotle once said, “the hardest victory is the victory over self”.

Signage Mockups