Screen Shot 2018-10-26 at 4.03.08 PM.png
 
SourPunch_graphics-01.png
 
 
 
 
 
 

Sour Punch Candy

Giving the hordes something
to taco ’bout.

 

Facts.

Sour Punch asked us for 15-second social media videos.
They walked away with a profound brand position.

 
SourPunch_graphics-02.png
 

Concepting
Production
Casting
Video
FX
Animation

Screen Shot 2018-10-26 at 4.10.33 PM.png
 
 
 
 
 
 

Intuitive understanding.

We started with a blank slate — no tagline, no slogan, no direction. We had a general idea of our target: a standoffish teenager. It’s all we needed.

#EmbraceYourPunch.

Careful scripting, casting. A deeper dive into underlying behavioral drivers. Boldly linking brand with communal experiences of buried brokenness. Instead of saying the safe thing, saying what needed to be said. A powerful brand, authentically elevated.

 

But It’s My Birthday

What we did.

Careful scripting, casting. A deeper dive into underlying behavioral drivers. Boldly linking brand with communal experiences of buried brokenness. Instead of saying the safe thing, saying what needed to be said. A powerful brand, authentically elevated.

Mini Golf with GrantFickle

WHAT WE DID.

Careful scripting, casting. A deeper dive into underlying behavioral drivers. Boldly linking brand with communal experiences of buried brokenness. Instead of saying the safe thing, saying what needed to be said. A powerful brand, authentically elevated.

Best in Show

WHAT WE DID.

Careful scripting, casting. A deeper dive into underlying behavioral drivers. Boldly linking brand with communal experiences of buried brokenness. Instead of saying the safe thing, saying what needed to be said. A powerful brand, authentically elevated.

yoga

WHAT WE DID.

Careful scripting, casting. A deeper dive into underlying behavioral drivers. Boldly linking brand with communal experiences of buried brokenness. Instead of saying the safe thing, saying what needed to be said. A powerful brand, authentically elevated.

EMbrace your punch

WHAT WE DID.

Careful scripting, casting. A deeper dive into underlying behavioral drivers. Boldly linking brand with communal experiences of buried brokenness. Instead of saying the safe thing, saying what needed to be said. A powerful brand, authentically elevated.

COMMOTION.

NBC CHICAGO

Chicago Hotel Dishes Out 17-Pound Burrito and This is What it Looks Like


EATER CHICAGO

This New River North Spot Serves Tacos 24/7.