Stella Van BUren
MILWAUKEE'S NEWEST MODERN ITALIAN-AMERICAN STEAKHOUSE NEEDS A BRAND
Stella’s fresh take on the Italian-American steakhouse is to be launched in an already saturated area of downtown Milwaukee. We were tasked with creating a brand that people would remember and be attracted to. Stella’s comes from the word “Star” - and is where we drew our inspiration from. We took this theme and integrated a memorable mark, as well as a clean-modern pattern to carry across all collateral (that also simulates an Italian mosaic tile). We chose gold ink throughout the print to bring warmth and richness to the brand.