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Stella Van Buren

Establishing true north within a saturated market.

 

Facts.

A fresh take on the Italian-American steakhouse, Stella Van Buren was opening in an already saturated area of downtown Milwaukee. +WeCreate was tasked with creating a stand-out brand that people would be attracted to and remember.

 
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Concepting
Production
Casting
Video
FX
Animation

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Triggering folk memory.

Stella means “star.” For millennia, humans have looked to the stars for inspiration, direction. Today, as urban centers render the stars invisible, we find their presence all the more alluring. Our thinking: A constellation-inspired mark.

Crafting crisp alignment.

Star-gold ink as the distinguishing brand hue. A clean Italian-mosaic pattern carried across all collateral. Photo, video, and service design to carry the brand forward into every experience.

 
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COMMOTION.

THRILLEST

Milwaukee’s Best New Restaurants of 2017